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Impact/Effort Matrix

An impact/effort matrix plots ideas on a 2×2 grid of how much difference they would make against how hard they are, to find the quick wins.

Also called effort impact matrix or prioritisation matrix.

Beginner◷ 15–25 minFree · no login

Big difference, small effort: start there.

How to use it + an example

How to use it

  1. List the ideas or improvements.
  2. Place each on the grid by impact (high/low) and effort (high/low).
  3. Start with high-impact, low-effort items and plan for the high-impact, high-effort ones.

Example

After testing, a CO2 dragster team finds sanding the body is high impact and low effort, while a new body shape is high effort — so they sand first.

When to use it: When prioritising ideas or improvements to make with limited time (MYP Design Criteria B and D).

Test: Try it. Find what breaks. Fix it.

Your turn ↓

Impact / Effort matrix

Which ideas are worth doing first?

Plot each idea on a 2×2 grid of impact against effort, then pick your top three.

Enter to start · Shift+Enter for a new line

Look back. Which idea moved corners when you thought about it harder?

Try next

For teachers: Test stage · 15-25m. Free, no login. One of the 45 design thinking tools on StudioLoom, which also puts them inside lessons so students’ thinking is saved with their project.