Journey Map
A journey map traces a user's experience step by step, marking how they feel at each moment, to find the pain points worth designing for.
Also called user journey map or customer journey map.
Intermediate◷ 30–45 minFree · no login
Walk in their shoes, one step at a time.
How to use it + an example
How to use it
- 1List the stages of the experience from start to finish.
- 2At each stage note what the user does, thinks and feels, and plot the emotional high and low points.
- 3Pick the lowest point as the design opportunity.
Example
Mapping a morning bus ride shows the low point is waiting in the rain without knowing when the bus comes, which becomes the brief for a shelter or a sign.
When to use it: While analysing a problem in context, before writing a design brief (MYP Design Criterion A).
Discover: Find out what's really going on.
Your turn ↓
🗺️ Journey Map
Map one user's experience across four phases — Before, Arrival, During and After — then find where it turns.
Look back. Which moment in the journey would you most want to change?
Try next
- Mind MapBranch ideas from a central topic to explore connections and discover patterns.Try it free →
- Assumption CheckWrite what you think you know about your user, plan how to find out, then mark each guess right or wrong.Try it free →
- Interview PlannerPlan open questions for a real person, then record what they said and what surprised you.Try it free →
For teachers: Discover stage · 30-45m. Free, no login. One of the 45 design thinking tools on StudioLoom, which also puts them inside lessons so students’ thinking is saved with their project.