Point of View Statement
A point-of-view statement turns research into one clear problem statement: a user, a need, and the insight behind it.
Also called POV statement or problem statement.
Beginner◷ 10–15 minFree · no login
Say the real problem in one sentence.
How to use it + an example
How to use it
- 1Name the user as specifically as the research allows.
- 2State the need as a verb ("needs a way to…"), not a product.
- 3Add the insight from research that makes the need surprising or urgent.
Example
"Year 7 students need a way to carry wet swimming gear home because it ruins their school books" becomes the brief for a bag project.
When to use it: At the end of research, to write the design brief students will work from (MYP Design Criterion A).
Define: Say exactly what you're solving.
Your turn ↓
Point of View statement
Frame your design challenge through one person's eyes: who they are, what they need, and the surprising reason why.
Enter to start · Shift+Enter for a new line
“A Point of View Statement is a way of framing a design challenge through the eyes of the user.” — Stanford d.school
Look back. Which part of your research made the insight surprising?
Try next
- Affinity DiagramGroup and organize ideas into natural clusters to find themes.Try it free →
- Five WhysDig to the root cause of a problem by asking "why?" five times.Try it free →
- Fishbone DiagramMap all possible causes of a problem in a structured visual.Try it free →
For teachers: Define stage · 10-15m. Free, no login. One of the 45 design thinking tools on StudioLoom, which also puts them inside lessons so students’ thinking is saved with their project.