User Persona
A user persona is a fictional profile built from real research: a named user with goals, frustrations and context the class can design for.
Also called design persona or customer persona.
Intermediate◷ 20–40 minFree · no login
Who exactly are you designing for?
How to use it + an example
How to use it
- 1Gather interview and survey findings about the target audience.
- 2Build one persona with a name, age, context, goals and frustrations — every detail traceable to research.
- 3Keep the persona visible and test each idea with "would this work for them?"
Example
"Mei, 68, lives alone and struggles with jar lids" grounds a Grade 9 kitchen-tool project in grip strength and arthritis rather than in what looks cool.
When to use it: After research, to turn findings into a clear target audience students keep checking their ideas against (MYP Design Criterion A).
Discover: Find out what's really going on.
Your turn ↓
User Persona
Build one believable person to design for — then find where their goals and frustrations pull against each other.
Enter to start · Shift+Enter for a new line
What you’ll create
- Demographics: age, job, location, family
- Goals: what they want to achieve
- Frustrations: what fails them
- Day in life: when they’d use your design
- Quote: one sentence that captures them
- Tensions: where a goal and a frustration pull against each other — and what your design has to do about it
Look back. Which detail in your persona rests on the strongest evidence?
Try next
- Mind MapBranch ideas from a central topic to explore connections and discover patterns.Try it free →
- Assumption CheckWrite what you think you know about your user, plan how to find out, then mark each guess right or wrong.Try it free →
- Interview PlannerPlan open questions for a real person, then record what they said and what surprised you.Try it free →
For teachers: Discover stage · 20-40m. Free, no login. One of the 45 design thinking tools on StudioLoom, which also puts them inside lessons so students’ thinking is saved with their project.