Free toolkit, by framework

Tools for the Double Diamond

Design and innovation teams

The toolkit’s 44 thinking tools, grouped under the stages of the Double Diamond: Discover, Define, Develop and Deliver. All free, no login, nothing to install.

A paper cut-out man with round glasses peering through a magnifying glass at sticky notes of questions

1Discover

11 toolsFind out what the problem really is. Don't assume.

Mind Map

Branch ideas from a central topic to explore connections and discover patterns.

beginner15-30mTry it free →

Assumption Check

Write what you think you know about your user, plan how to find out, then mark each guess right or wrong.

beginner10-20mTry it free →

Interview Planner

Plan open questions for a real person, then record what they said and what surprised you.

beginner20-30mTry it free →

What / How / Why

Watch someone do the task: note what they do, how they do it, then guess why.

beginner15-25mTry it free →

Walk in Their Shoes

Try your user's task with one thing changed, and log what was hard, how it felt and how you got round it.

beginner15-25mTry it free →

Empathy Map

Map what users say, think, do, and feel to build deep understanding.

beginner15-30mTry it free →

Journey Map

Trace a user's experience step by step to find pain points and opportunities.

intermediate30-45mTry it free →

Stakeholder Map

Identify who your design affects and what they need from it.

intermediate20-30mTry it free →

User Persona

Create a fictional user profile based on real research data.

intermediate20-40mTry it free →

Target Audience Profile

Define who you're designing for — demographics, needs, and context.

beginner15-25mIn lessons

Biomimicry Canvas

Look to nature for design inspiration and sustainable solutions.

advanced30-60mTry it free →
A paper cut-out man in a turtleneck leaning on an empty square frame set on a stack of paper

2Define

9 toolsUse what you found to frame the challenge.

Affinity Diagram

Group and organize ideas into natural clusters to find themes.

intermediate20-40mTry it free →

Five Whys

Dig to the root cause of a problem by asking "why?" five times.

intermediate10-20mTry it free →

Fishbone Diagram

Map all possible causes of a problem in a structured visual.

intermediate15-30mTry it free →

SWOT Analysis

Evaluate Strengths, Weaknesses, Opportunities, and Threats.

intermediate15-30mTry it free →

Concept Map

Connect concepts with labeled relationships to show understanding.

intermediate20-40mIn lessons

Systems Map

Visualize how parts of a system interact and influence each other.

advanced30-60mTry it free →

Design Criteria

Set clear success criteria your design must meet.

beginner10-20mIn lessons

User Story Mapping

Map user needs as "As a... I want... So that..." stories.

intermediate20-40mIn lessons

Point of View Statement

Distill your research into a clear problem statement.

beginner10-15mTry it free →
A paper cut-out man with a rainbow moustache holding a giant pencil beside a 'what if…?' noteA paper cut-out girl with cyan and magenta hair sitting on a sketchbook of wireframes, holding a clear phone mock-up

3Develop

15 toolsWork up different answers, with other people.

IdeateLots of ideas first. Pick one after.8 tools

SCAMPER

7 thinking strategies to transform existing ideas into new ones.

intermediate20-40mTry it free →

Lotus Diagram

Expand a central idea into 8 themes, then 8 sub-ideas each.

intermediate25-45mTry it free →

Reverse Brainstorm

Brainstorm bad ideas first, then flip them into real solutions.

intermediate15-30mTry it free →

Morphological Chart

Combine features across categories to generate novel combinations.

advanced30-45mTry it free →

Brainstorm Web

Free-form idea generation with visual web connections.

beginner15-30mTry it free →

Tree Diagram

Break big ideas into smaller branches of sub-ideas.

intermediate15-30mIn lessons

Brainwrite

Silent brainstorming: write, pass, build on others' ideas.

intermediate15-30mIn lessons

Six Thinking Hats

Look at a problem from 6 different thinking perspectives.

advanced30-60mTry it free →

PrototypeMake it real, roughly, then properly.7 tools

Value Proposition Canvas

Map how your design creates value for users.

intermediate20-40mIn lessons

Design Sprint Planning

Plan a focused 5-day design sprint process.

advanced60+ minIn lessons

Mood Board

Collect visual inspiration to guide your design direction.

beginner20-40mIn lessons

Storyboard

Sketch a sequence showing how users interact with your design.

intermediate25-45mIn lessons

Design Specification

Document detailed technical requirements for your design.

advanced30-60mTry it free →

Iteration Tracker

Track changes and improvements across design iterations.

intermediate10-20mIn lessons

Quick Sketch

Rapid sketching with timer to explore ideas visually.

beginner10-30mTry it free →
A paper cut-out woman in a black and pink suit timing a cardboard car down a ruler ramp with a stopwatchA paper cut-out woman calling through a megaphone, a burst of paper speech bubbles and paper planes flying out

4Deliver

10 toolsTry solutions small, drop what fails, improve what works.

TestTry it. Find what breaks. Fix it.9 tools

PMI Chart

Evaluate ideas by listing Plus, Minus, and Interesting points.

beginner10-20mTry it free →

Decision Matrix

Score options against weighted criteria to make informed choices.

intermediate20-40mTry it free →

Dot Voting

Democratic prioritization: everyone gets limited votes.

beginner10-20mTry it free →

Pairwise Comparison

Compare options head-to-head in pairs to find the best.

beginner10-20mTry it free →

Feedback Capture Grid

Organize feedback into likes, wishes, questions, and ideas.

beginner10-20mTry it free →

Impact/Effort Matrix

Plot ideas on a 2×2 grid of impact vs effort to prioritize.

beginner15-25mTry it free →

Assessment Rubric

Build rubrics for self, peer, or teacher assessment.

intermediate20-40mIn lessons

Peer Assessment

Structured peer feedback with sentence starters.

intermediate15-30mIn lessons

Portfolio Review

Reflect on your portfolio with structured self-evaluation.

advanced30-60mIn lessons

ShareShow what changed, and why.2 tools

Storyboard

Sketch a sequence showing how users interact with your design.

intermediate25-45mIn lessons

Portfolio Review

Reflect on your portfolio with structured self-evaluation.

advanced30-60mIn lessons

How it lines up with the others

Double Diamond beside five other frameworks, stage by stage. Compare them →

Where these stages come from

The stage names are the framework’s own (Design Council, UK); which tools sit under each is our reading. The Double Diamond, Design Council ↗

The Double Diamond by the Design Council is licensed under a CC BY 4.0 license.

Use them with a class

Inside StudioLoom these tools sit in your lessons and every student’s work is kept. Get started →

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Free tools for every design classroom.